6 Ways to Integrate Search and Social Media Marketing

May 25th, 2011

1. Social Sharing Buttons on Your Website – It may seem simple, but search engines like Google are starting to use social media sharing data to influence search rankings. As a marketer, it is critically important to have social media sharing buttons on your blog and website to encourage visitors to share content in social media. These buttons will not only help to increase traffic from social media but will also play an important role today and in the future for ranking positions in search engines.

2. Integrated Keywords – The line between search engines and social media platforms is blurring. Take the keyword strategy you are using for your website and apply it to your social media conversations when appropriate. This doesn’t mean cramming tweets full of keywords. Instead, be aware of how you are wording social media messages. By incorporating keywords into social media content, you can increase the reach of your messages.

3. Include Links in Social Profiles – The links in social media messages such as tweets and Facebook status updates are traditionally no-follow links. This means they don’t pass any SEO authority to the site they’re linking to. While this is starting to change, it is important to understand that the URL in the actual bio of a social media account is a follow link. Keep this in mind, and make sure you are taking advantage of these extra links.

4. Optimise Social Profiles – Think of social media profile pages as extensions of your website. In the same way that you would optimise website pages for page titles and keywords, audit your social media profiles to ensure they mirror the search engine optimisation strategy of your website.

5. Build Links and Social Media Reach – Search engine optimisation has long been about inbound links to your website. While inbound links are still really important, a secondary metric for marketers looking to increase search traffic should be social media reach. Social media data is now becoming a major factor in search engine rankings. In order to get more people to share your content in social media, you need to increase the number of fans or followers of your account. By doing this through quality content creation and engagement, you will not only build social media reach but also inbound links.

6. Establish New Relationships – The web is now a social communications channel. Similar to sales, relationships are huge for driving inbound links and social media attention. Building relationships using social media can open opportunities for guest blog posts and other link-building opportunities.

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Social Media – Handling Negative or Deceitful Comments

February 23rd, 2011

How do you handle negative comments or outright lies being posted on social platforms across the web?

The best defense is of course is a good offense. Providing consistent company information and keeping engaged with your social community can go a long way towards building and (more importantly) retaining loyalty, even when under attack.

But what happens when your brand is targeted from competitors and the negative impacts seem to grow out of control?

Read through all of the comments and take the necessary time to thoroughly understand the issue or issues being raised. Research within and beyond your company and gather factual, accurate information about the true situation. Honesty and accuracy are your best weapons.

Once you have all of the facts it is important to be totally transparent. Do not defend your brand, but offer accurate, factual information for those who wish to learn more.

If you discover there is some truth contained within the posts, admit any error on the part of your brand. Stress that your company wants to be responsive to their community’s concerns and takes them seriously. Follow that up with what steps your company is taking to deal with the issues and remedy the situation. Keep your community informed regarding your progress.

Rely on your loyal customers and fans to help set the record straight. Know and develop strong relationships with your influencers and customers. Let them help you balance the playing field by posting related positive comments and links to information that addresses the facts of an issue. If they have a personal experience that contradicts the issue being raised encourage them to share it.

Do not make negative comments about any company or person who posted negative comments about your brand. This begins a campaign of mud-slinging that will only further hurt your brand. It is non-productive and will not be received well by the community.

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How Social Media has Changed SEO

February 17th, 2011

 Social media websites have spread like wildfire over the past couple of years. Today, people spend more time on Facebook, Twitter or other social network sites than on any other type of website.

Aside from connecting people, social networks also provide advertising opportunities. Take Facebook, for example. What do you do when you come across a website with half a billion active users? Develop Facebook Web promotion strategies and use the website as a marketing tool, of course.

It’s not surprising to find so many businesses utilising Facebook Web promotion these days.

In fact, lots of businesses have an FB page as their second homepage. So, the challenge here is how to use social media SEO to your business’ advantage. Social Media SEO It’s not so hard to advertise via Facebook Web promotion. FB and other social networks allow you to post ads, updates, pictures and videos in a snap. When it comes to search engine optimization (SEO), on the other hand, there is some doubt whether Facebook SEO is really effective. For one, this particular social media site uses the “nofollow” tag. This means that your backlinks from Facebook aren’t given any value by search engine crawlers. Thus, those links aren’t affecting your search engine rankings at all (but they will still give you traffic). Facebook links may be nofollow, but this doesn’t mean that the website completely doesn’t have social media SEO opportunities. Here are some Facebook SEO tactics:

  • Post links to your website in less noticeable areas. A good thing about Facebook Web promotion is that it presents ads and links in a rather subtle way. You may have noticed that most of the ads on FB are at the right side. Although links can be found everywhere, they aren’t slammed right in your face. By posting links only in your bio box, info tab, right side panel etc., you won’t be turning off users by spammy messages. Thus, there are more chances of people checking out content on your site and linking to it.
  • Don’t stop the posting. Many times companies have felt excited about reaching fans via Facebook Web promotion, but find that the excitement dwindles after a month or two. Keep on posting — send out daily posts, and write about interesting things regarding your business, services, and products. These posts can encourage conversation, likes, and comments. Besides, if all your status messages are all about your products and services, your page will lean to the spammy.
  • Give away free stuff. Almost everybody loves free stuff. Start a contest or provide coupon codes with enticing value to encourage fans to participate in your social media SEO campaign. If you get fans excited, they just might tell their family or friends and blog about it. This Facebook Web promotion tactic can result in more links pointing to your main site.
  • Don’t hesitate to ask for a link. It doesn’t hurt to request, or even beg, for a link. Once you have a minimum of 25 fans, post an update and ask your fans to post a link pointing to your site on their blog. If they’re truly your fans, chances are they’ll help you out with this Facebook SEO strategy. To improve your chances of getting that link, give out coupon codes or other free items.

Facebook SEO vs. Regular SEO

Using Facebook SEO can get a bit tricky since the social media SEO benefits are indirect. Facebook has lots of search potential. In fact, many Facebook users today are blurring the lines between social and search. External websites are being tied to FB’s internal systems, allowing the social media site to hop on the search market bandwagon.

With that said, seriously consider integrating Facebook Web promotion in your marketing efforts now before you miss out on great online opportunities.

FB isn’t exactly a search engine; or at least it’s not an Internet search tool we’re used to. Nonetheless, one other nagging issue is hitting the heads of SEO experts: Should Google worry about Facebook’s Web promotion SEO potential?

Ever since the social network’s search engine enhancements and open graph were announced, the SEO world has increasingly heard about Facebook SEO. What’s more is Facebook and Microsoft have partnered, and Bing plans to integrate FB features in searches.

It may be too early to say that Facebook SEO has Google shaking at the knees but it does tell us that social media has made a great impact on search engine optimization.
While Facebook remains the most popular social network today, there are other social media sites that can provide direct link building benefits. LinkedIn, for instance, allows you freely to embed valuable inbound links. There’s also Digg, which has become a destination for social media SEO and even link spamming.

Social Media SEO has evolved significantly over the last ten years or so. It may take a while for you to build an account in each of the major social media sites, but it’s definitely worth it. Moreover, Facebook web promotion and marketing via social media is a fun marketing strategy. Make the most of this lucrative social media SEO to reap the rewards.

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A Blog Could Revitalize Your Website

January 12th, 2011

 O.K. so you think you have an idea or even a product to sell through your brand new internet business.

Internet marketing is a brilliant business to be in. There are boundless opportunities to run online businesses which can make incredible amounts of money, if you have established that there is a market for your chosen niche or product, and have done the necessary research.

All set, ready to go?

Er, not quite.

You should establish a presence in your market before you unleash your product to the world.

If you are about to start an internet business, then you should be wondering about attracting traffic to your site. There are many advertising options available, but if money is tight, some of these options may not seem practical.

Advertising can be expensive especially if you are not too sure what you are doing. Money can be swallowed up very quickly if you do not study advertising techniques.

Promotion can take many weeks or even months to show results, and then may not be effective.

Many courses and books sold by some of the gurus are sometimes out of date. Outdated material and tactics which you pay for then find they just do not work.

You may have an excellent website, but bear in mind blogging is now probably more effective than a static site.

Of course, the most traditional way of running an online business over the last few years has been websites, and is still a very successful method.

However, blogging has moved to the fore because search engines seem to favor blogs over the standard static website.

For those who can constantly add to or update their blog, visits by search engines will become a more regular practice, which will give you more chance of a high ranking in the search engines.

The reason is that search engines seem to prefer blogs over traditional static sites and it is possible to see a page on your blog ranked on the first page in Google within 24 hours.

With a blog, you are updating on a regular basis, sometimes daily, and search engines love sites which are constantly updated, giving you a better chance of getting ranked more highly.

Therefore, blogging is probably the best way to build traffic to your site at the same time enabling you to become an expert in your field in a very short time.

A blog is very easy to use and so adding content to a blog is easy to do. A blog is similar to a diary or journal with which you can keep up-to-date with your thoughts and ideas.

It is easy to keep your customers updated with information or products.

You can build a relationship with your readers, thereby building confidence and respect as you are projecting yourself as an expert.

A blog also allows your visitors to post comments, so you are also creating an interactive environment which of course further develops your relationship with your visitors.

If your subject is one you are passionate about, then writing 300 words each day should not be very difficult. It should be simple to find endless ideas to write about. Adding to a blog on a daily basis will not take very long. You need only write about 300 words every day, and it gets easier the more you write.

Always make your content informative and good quality. Don’t ever give rubbish to your readers. Your readers should always be treated with the greatest of respect. After all, once you build up a large líst of members, who hopefully trust you because you have always given them quality, they will then trust you enough to purchase the products you have recommended to them.

The easiest way to set up a blog is to use a Google service called Blogger. You can simply go to the website, choose a user name and the rest is simple. You can be up and running in minutes.

A big disadvantage with Blogger of course is that your blog is owned by Blogger and may be shut down by them without notice. Many thousands have been shut down without notice.

By far the best option is to set up your blog with WordPress because you will have full control over your blogging activities. Set up your blog with WordPress and host it on your domain.

The only downside with WordPress is that you must set your blog up yourself or use a 3rd party company to set this up for you.

The power in your blog comes from the quality information you put into it, attracting readers to your blog and therefore establishing you as an authority and giving you credibility in your market.

Once again, the more often you can update your blog, the more often the search engines will visit. The more you can write, the more exposure you will get.

Your blog post does not have to be a great literary work, it can just be a paragraph or two on your specialist subject, but always make your information quality content, between 350 and 700 words.

You should use your blog to help build a líst of members, because it is one of the best ways of building a relationship with people who are keen to receive information from you.

Building a relationship will also build trust and confidence. Your readers will look forward to receiving e-mails or blogs from you in which you can recommend products and services.

The keyword here is recommend, rather than sell or promote. If someone feels that you have recommended – not sold – to them, then that will go a long way to build loyalty and trust.

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Why have a business Facebook page?

December 1st, 2010

We’ve all heard of Facebook unless you’ve just arrived to planet Earth from the outer space! Facebook is the ‘buzz word’ these days and rightly so for some very good reasons. Facebook is changing the way businesses can promote and interact with their prospects & customers, build customer loyalty and bring in new leads…. ALL FOR FREE!

One evening I was watching TV and saw the Fosters advert on which they advertised the Facebook Fan Page rather than their own website. It was something like www.facebook.com/fosters. This intrigued me and I asked myself why are they not advertising their own website but diverting them to a Facebook page. Most big brands are now promoting their Facebook Fan Page rather then their website! Do you get a strong message that something is changing on the web.

The need to leverage social media for business is a complete no-brainer. If Facebook was a country, it will be the third largest country in the world (population wise) with over 600 million. This figure is growing at warp speed on a minute-by-minute basis.

On average, each one of us spends about 51 minutes per day on Facebook. CNN recently reported that Facebook traffic has overtaken Google for the 1st time ever. This is huge.

Why is Facebook important to a small business or any size of business ? Well, with such a massive audience spending so much time on Facebook, it would be foolish not to put our brand in front of the audience. It is easy to build relationships with your prospects. The other most important factor is FREE TRAFFIC a website can receive from Facebook. Promote your brand, add your friends and contacts and it’s amazing how quickly it will all spread, all for free!

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